Website Design
Platform : Wix
Client: Emma Agarwood
Tools Used: Wix Editor, Photoshop, Canva, InDesign
Goal: Establish a professional digital presence for a premium incense brand and redefine its image
Role: Full creative direction, web layout, content writing, image selection, UX flow
Every visual and structural decision — from typography to spacing — was made to ensure harmony between the product and the experience it delivers.
Homepage & Artistic Direction
For the new Emma Agarwood homepage, I developed:
Clean and immersive layout reflecting the brand’s refined and spiritual identity.
Selected a color palette that embodies the core values of the brand
Directed the overall artistic direction.
Brand Story & Market Positioning
Rewrote the entire “Our Story” section.
Made the message clearer and more relatable for international audiences.
Added context about the origin of agarwood.
Emphasized brand values like healing, nature and balance.
Tuned the tone to keep it poetic but easier to understand.
Product Pages & Benefits
Created individual product pages for each incense reference.
Aligned layout and design with the brand’s aesthetic.
Helped to define visual direction for key products — mood, props —.
Built a dedicated “Benefits” page to highlight ritual use, emotional impact, and sensory qualities.
Ensured design consistency and clarity across all visuals and text.
Wholesale & Additional Pages
Created a full Wholesale page for B2B clients. Designed and added new sections like FAQ, services, and contact.
Structured layout to support bilingual content. Optimized pages for mobile. Prepared backend for future ecommerce integration.